ELLE’s Global Lifestyle Portfolio: What The Expansion into Bali Means for Investors

When a global fashion and media icon like ELLE steps into the world of luxury hospitality, it signals more than a new business direction — it represents a powerful shift in how branded living and lifestyle investments are shaping the future of real estate.

With the upcoming ELLE Resort & Beach Club in Seminyak, Bali, ELLE continues to evolve from magazine to experiences — expanding its influence into tangible spaces designed for modern, style-conscious travellers. And for investors, this evolution is a game-changing opportunity.

Let’s explore ELLE’s expanding lifestyle portfolio, why their move into Bali real estate is making headlines, and what this means for those looking to invest in a future-focused, brand-led property.

From Editorial Empire to Lifestyle Brand

Since its founding in 1945 in Paris, ELLE has been more than a fashion magazine. It has shaped how women engage with fashion, beauty, culture, and self-expression — across continents and generations.

Today, the brand includes:

• 40+ international magazine editions

• A digital audience in the hundreds of millions

• Global influence in fashion, interiors, wellness, and now real estate

Over the last decade, ELLE has quietly expanded into the lifestyle sector, extending its DNA into:

• ELLE-branded fashion lines

• Homewares and décor collections

• Beauty and skincare collaborations

• Events, pop-ups, and curated retail experiences

This brand extension laid the foundation for a new frontier: physical spaces that reflect the ELLE way of living.

ELLE’s Entry Into Branded Living

Branded residences and hospitality have become one of the fastest-growing segments in real estate. According to Knight Frank’s Branded Residences Report 2023, the sector is projected to exceed $400 billion AUD globally by 2026.

Benefits of Branded Property:

ELLE’s entry into this market is both timely and strategic.

Flagship Real Estate Projects:

1. ELLE Residences Miami

• A 25-storey residential tower

• Fully furnished apartments styled with ELLE Décor design

• Wellness amenities, rooftop experiences, and co-working spaces

2. Casa ELLE São Paulo

• A co-living and lifestyle hub for creative, empowered women

• Wellness programming and boutique interiors

• Strong focus on community, art, and feminine energy

Each development is more than branded — it’s curated to match the lifestyle values that ELLE has championed for over 80 years.

Why Bali, and Why Now?

Bali has long been a global hotspot for luxury travel and property investment with projections to exceed pre-pandemic levels in 2025.

Current Market Highlights:

• 6.5 million international tourists in 2024, projected to grow by 15 - 20% in 2025

• High demand for design-led beachfront accommodation

• Low cost of entry relative to Australia

• Favourable taxation, especially for Australian investors

Seminyak, in particular, is known for:

• Upscale beachfront living

• A cosmopolitan crowd

• Designer boutiques and fine dining

• High occupancy rates year-round

By choosing to invest in property in Seminyak, you are tapping into a high-demand, design-savvy market that aligns perfectly with its audience.

ELLE Resort & Beach Club, Seminyak: A Strategic Brand-Backed Investment

The ELLE Resort & Beach Club isn’t just another development — it’s a flagship global resort backed by some of the most trusted names in hospitality and investment -  bringing global branding, high-end design, and world-class management to one location.

• Cross Hotels & Resorts (part of the Flight Centre Travel Group)

• Colliers International

• Geonet Developments

Key Features for Investors:

• Five-star beachfront resort in the heart of Seminyak

• 170 fully furnished designer suites, lofts, and penthouses

• Signature ELLE Beach Club experience with fashion-forward appeal

• Fractional ownership from just $65,000 AUD

• Projected returns of 17–18% p.a. after completion

• 8% guaranteed return during construction

• 50-year investment term + extension

• Quarterly passive income payouts

• Flight Centre travel voucher + complimentary annual stays for investors

• Strategic tax advantages for Australian investors

• Dual return model from room night accommodations, plus resort and beach club operational revenues

• 100% hands-off investing with professional hotel property management

This is branded living done differently — with an accessible entry point, world-class design, and fully hands-off income generation.

Why ELLE’s Expansion Adds Value for Investors

Investing in real estate with a globally recognised brand partner offers unique advantages. ELLE’s influence amplifies the value of the property through:

1. Built-In Trust and Visibility

Travellers already know the ELLE name — it signals quality, femininity, and sophistication.

2. Global Marketing Power

Unlike traditional resorts, ELLE’s launch includes built-in exposure across international print, digital, influencer, and media platforms.

3. Targeted Guest Demographic

ELLE speaks directly to a high-spending, design-conscious female traveller — the very same guest profile that dominates Bali’s boutique travel market.

4. Lifestyle Loyalty

Guests who connect with ELLE as a brand are more likely to:

• Book again

• Recommend to friends

• Engage on social media

• Trust the experience without hesitation

This translates to higher occupancy, premium rates, and repeat bookings — all of which benefit investors.

What This Means for the Investor

As ELLE builds its global lifestyle portfolio, investors benefit from:

• A first-mover advantage in branded lifestyle resorts in Bali

• A property supported by decades of cultural and aesthetic credibility

• A model designed for passive income and long-term capital growth

• A community-driven, female-focused investment network

Whether you’re looking to diversify your portfolio, access hands-free property income, or align your wealth with a global brand that reflects your values, this is your opportunity to step into something truly different.

Final Thoughts: Investing with Vision, Backed by Legacy

The ELLE brand has never followed — it leads.

Now, with its move into the Bali property market, ELLE is opening new doors — not just for stylish travellers, but for savvy investors who see the future of property as a blend of lifestyle, design, and global influence.

This is more than real estate. It’s a rare opportunity to co-own a piece of a global brand — and watch your investment grow alongside its legacy.

Discover money management investment secrets and more information on the ins and outs of Bali property investment by accessing our educational video content.

Head to our main website to get started: balipropertyinvestment.com.au