Invest Smart with ELLE: How Bali’s Newest Branded Resort Delivers Style and Strong Returns

How Investing in ELLE Resort Combines Global Branding with Bali Real Estate

September 09, 20255 min read

For many investors, Bali represents a tropical escape. But for those who know where to look — it’s also a powerful, high-yield investment destination.

And now, thanks to the launch of the ELLE Resort & Beach Club in Seminyak, investors can do more than just buy into Bali. They can buy into a globally respected fashion and lifestyle brand with a built-in audience, proven cultural influence, and a premium property concept designed for long-term returns.

This development is more than a resort — it’s a luxury lifestyle opportunity shaped by the values, identity, and global power of ELLE. For smart investors, this brand partnership unlocks both emotional appeal and financial performance — in one of the world’s most dynamic real estate markets.

Here’s how ELLE is redefining what it means to invest in Bali — and why this project is set to lead the way in branded real estate returns.

From Publishing Powerhouse to Property Partner

Founded in 1945, ELLE began as a revolutionary French magazine focused on empowering women through fashion, culture, and commentary. Over nearly 80 years, the brand has evolved into:

  • One of the largest fashion media brands in the world

  • A cross-platform lifestyle empire spanning 40+ international editions

  • A trusted authority on design, interiors, wellness, and travel

Now, ELLE has extended its legacy into the real estate world — launching branded residences and resorts that reflect the exact lifestyle its readers aspire to live.

With projects already established in Miami and São Paulo, ELLE’s move into Bali is not only a natural fit — it’s a bold statement about where luxury, lifestyle, and investment potential meet.

The ELLE Resort & Beach Club, Seminyak: A Brand-First Investment Opportunity

The ELLE Resort & Beach Club is more than a beachfront property. It’s a purpose-built, fully branded luxury resort designed to deliver:

  • Hands-free income

  • Dual revenue streams

  • Premium guest appeal

This five-star development is backed by Cross Hotels & Resorts (part of the Flight Centre Travel Group), Geonet Developments, and global real estate leader Colliers International, bringing deep experience in both construction and operations.

Key Features:

  • Five-star beachfront resort in the heart of Seminyak

  • 170 fully furnished designer suites, lofts, and penthouses

  • Signature ELLE Beach Club experience with fashion-forward appeal

  • Fractional ownership from just $65,000 AUD

  • Projected returns of 17–18% p.a. after completion

  • Quarterly passive income payouts

  • Flight Centre travel voucher + complimentary annual stays for investors

  • Strategic tax advantages for Australian investors

It’s an investment that blends sophistication, brand alignment, and high-yield structure — and it’s built for the modern investor.

Why Brand-Backed Real Estate Outperforms

In today’s market, branded residences and resorts consistently outperform traditional developments. According to Knight Frank’s 2023 Branded Residences Report, they offer:

  • Up to 31% higher premiums on resale

  • Faster capital appreciation

  • Higher occupancy rates in hospitality markets

Why? Because travellers and buyers trust the brand. They recognise the name, expect consistency, and connect emotionally with the lifestyle promise.

ELLE offers that exact advantage — and as a brand synonymous with style, wellness, design, and femininity, it naturally appeals to the luxury market Bali already attracts.

Benefits of Branded Property:

benefits of branded property investment

Fractional Ownership: Making Premium Property More Accessible

What sets this opportunity apart is its fractional ownership model — allowing investors to start from just $65,000 AUD.

Instead of buying an entire villa or condo, you can own a fraction (5% or more) of the ELLE Resort & Beach Club — with proportional access to returns, benefits, and capital growth.

Here’s what you receive:

  • 8% guaranteed return during construction

  • 17–18% projected ROI once operational

  • Quarterly payouts

  • 50-year investment term + extension

  • Complimentary stays annually

  • Tax advantages for Australians

  • Fully furnished 5-star accommodation

  • Dual return model from room night accommodations, plus resort and beach club operational revenues

Plus, you’re aligned with trusted global names: Geonet, ELLE, Cross Hotels, Flight Centre, and Colliers.

It’s a model that’s ideal for:

  • Women seeking to build long-term cash flow

  • First-time property investors

  • SMSF account holders seeking international exposure

  • Seasoned investors looking to diversify portfolios globally

What ELLE Brings to the Table (That Other Brands Don’t)

Investing in a globally respected brand like ELLE gives you more than visual appeal — it gives you built-in trust, loyalty, and reach.

ELLE’s Brand Advantages:

  • A known and loved global brand for nearly 80 years

  • Recognition in 40+ countries and millions of readers monthly

  • Strong appeal to style-conscious, wellness-focused female travellers

  • Regular media coverage, fashion events, and influencer tie-ins

  • A reputation for elevated, timeless, experience-led living

Unlike generic resorts, ELLE offers market differentiation that attracts high-spending guests — the kind who value design, care about aesthetics, and are happy to pay more for something aligned with their lifestyle.

A Bali Location That Truly Delivers

Bali continues to be one of Southeast Asia’s most profitable short-term rental markets, with Seminyak sitting at the top of the premium tier.

Bali Investment Highlights:

  • 6.5 million international tourists in 2024, projected to grow by 15 - 20% in 2025

  • High demand for design-led beachfront accommodation

  • Low cost of entry relative to Australia

  • Favourable taxation, especially for Australian investors

And with Seminyak offering prime beachfront access, upscale dining, and boutique fashion, the ELLE brand fits perfectly — attracting guests who already love both the brand and the destination.

ELLE vs. Other Investment Options

ELLE vs. Other Investment Options

Final Thoughts: Invest Where Brand, Design, and Income Intersect

The ELLE Resort & Beach Club represents a rare fusion of fashion, lifestyle, and financial opportunity — all in one of the world’s most beloved destinations.

You’re not just buying property in Bali — you’re investing in:

  • A globally admired brand with a rich legacy

  • A professionally managed, hands-free investment

  • An accessible entry point with high-yield potential

  • A curated, high-end guest experience that ensures consistent returns

If you’re looking for a strategic, style-led investment backed by real-world hospitality experts and a brand that continues to define modern luxury — ELLE is it.

This is your opportunity to own more than just Bali real estate.
It’s a chance to own a share in something iconic.


Discover money management investment secrets and more information on the ins and outs of Bali property investment by accessing our educational video content.

Head to our main website to get started: balipropertyinvestment.com.au

Why Bali is the Smart Choice for Your Next Property Investment.

For many Australians, the dream of owning an investment property feels increasingly out of reach, as skyrocketing prices continue to push the local market beyond affordability. But what if there was a way to break into the property investor market at a feasible entry point?

Introducing Fractional Property Investment in Bali—a powerful alternative that offers significantly higher returns than traditional property investments in Australia. Thanks to Bali's thriving tourism industry.   Bali Property Investment & Women's Property Investment connects Australians with an accessible option to building wealth through fractional property investment in Bali.

SJ at Bali & Women's Property Investment

Why Bali is the Smart Choice for Your Next Property Investment. For many Australians, the dream of owning an investment property feels increasingly out of reach, as skyrocketing prices continue to push the local market beyond affordability. But what if there was a way to break into the property investor market at a feasible entry point? Introducing Fractional Property Investment in Bali—a powerful alternative that offers significantly higher returns than traditional property investments in Australia. Thanks to Bali's thriving tourism industry. Bali Property Investment & Women's Property Investment connects Australians with an accessible option to building wealth through fractional property investment in Bali.

Instagram logo icon
Back to Blog