Why ELLE’s Global Brand Strength Translates into Real Estate ROI in Bali

When it comes to investing in international property, especially in vibrant lifestyle destinations like Bali, one key factor can make or break your returns: brand credibility.

That’s why the launch of the ELLE Resort & Beach Club in Seminyak marks more than just a new resort development — it represents a rare opportunity to invest in a globally recognised brand experience.

With branding now a critical driver in the success of luxury resorts, this partnership between ELLE, Cross Hotels & Resorts (Flight Centre Group), Colliers International, and Geonet Developments positions the Seminyak beachfront project as a highly strategic investment — especially for Australians looking for hands-off property income with lifestyle benefits.

Here’s why ELLE’s brand legacy, paired with Bali’s growth and a smart ownership model, makes this resort one of the most compelling investment opportunities on the market today.

From Fashion Influence to Investment Power

For nearly 80 years, ELLE has been a force in global fashion, culture, and lifestyle. Founded in Paris in 1945, the brand’s mission has always been to elevate and empower modern women.

Its name — meaning “she” in French — became shorthand for independence, elegance, and taste. Today, ELLE operates:

• In over 40 countries

• With print, digital, and retail platforms

• Across verticals including fashion, beauty, interiors, wellness, and real estate

Its natural evolution into branded residences and resorts reflects a deep understanding of its global audience. ELLE no longer just curates how its readers live — it creates the spaces they want to live and travel in.

The ELLE Resort & Beach Club is the brand’s first resort project in Asia, and its debut in Bali’s booming hospitality market.

Why Brand Recognition Matters More Than Ever

Branding is no longer just a logo or tagline — it’s a key performance driver in hospitality.

According to Knight Frank’s Branded Residences Report 2023, branded properties:

• Achieve up to 31% higher premiums than non-branded equivalents

• Enjoy shorter resale periods and higher capital appreciation

• Experience greater guest demand and booking stability, particularly in destination markets like Bali

Why? Because global travellers trust brands. They want properties that reflect their values, aesthetic, and expectations.

And in a competitive location like Seminyak, Bali — where hundreds of boutique accommodations exist — a name like ELLE provides instant differentiation and loyalty.

Benefits of Branded Property:

This side-by-side view shows why branded developments perform better — and why ELLE offers a unique edge in Bali’s competitive hospitality market.

The ELLE Resort & Beach Club: Where Brand and Property Align

The ELLE Resort & Beach Club is a purpose-built, design-forward, globally branded lifestyle investment.

What Makes It Stand Out:

• Five-star beachfront resort in the heart of Seminyak

• 170 fully furnished designer suites, lofts, and penthouses

• Signature ELLE Beach Club experience with fashion-forward appeal

• Projected returns of 17–18% p.a. after completion

• Quarterly passive income payouts

• Flight Centre travel voucher + complimentary annual stays for investors

• Strategic tax advantages for Australian investors

And best of all for investors — the opportunity to co-own the project through a fractional ownership model starting from just $65,000 AUD.

Fractional Ownership: A Smarter Way to Invest in Bali

Traditional property investment can be capital intensive, slow to return, and difficult to manage — especially across borders.

Fractional property investing changes that. Rather than buying an entire property, you can purchase a fraction or share — starting from as little as 5% (just $65,000 AUD). You still receive:

• Quarterly passive income payouts

• Beach club profit share

• Annual investor benefits (e.g. free stays, discounts on premises)

• 100% hands-off investing with professional hotel property management 

This model is especially empowering for women entering real estate for the first time — offering low risk and high support.

Strong Financials Back the Brand

The ELLE Resort & Beach Club isn’t just beautifully designed — it’s backed by serious returns.

Financial Highlights for Investors:

• 8% guaranteed return during construction

• 17–18% projected ROI once operational

• Quarterly payouts

• 50-year investment term + extension

• Complimentary stays annually

• Tax advantages for Australians

• Fully furnished 5-star accommodation

• Dual return model from room night accommodations, plus resort and beach club operational revenues

Plus, you’re aligned with trusted global names: Geonet, ELLE, Cross Hotels, Flight Centre, and Colliers.

With growing tourist numbers in Bali and a clear demand for branded experiences, this is the kind of asset that delivers both lifestyle and financial upside.

Why Invest in Bali — And Why Now?

Bali continues to rank among the world’s most sought-after travel destinations, with international tourism bouncing back strongly post-pandemic. Seminyak stands out as a premium hotspot, known for its sophisticated visitors, boutique resorts, and strong year-round occupancy.

Current Market Highlights:

• 6.5 million international tourists in 2024, projected to grow 15 - 20%  in 2025

• High demand for design-led beachfront accommodation

• Low cost of entry relative to Australia

• Favourable taxation, especially for Australian investors

Why the ELLE Brand Attracts High-Value Guests

Investors benefit not only from occupancy rates and premium pricing, but also from the emotional connection guests have with the ELLE brand.

What ELLE Brings to the Guest Experience:

• International recognition that drives trust and excitement

• Design consistency across every room and shared space

• A brand that aligns with style-conscious, wellness-driven women

• Built-in PR and media reach through ELLE’s global network

• Fashion and culture events, influencer engagement, and organic buzz

This isn’t just a resort — it’s a living expression of the ELLE lifestyle. And that means more bookings, more repeat guests, and stronger returns for owners.

Final Thoughts: A Legacy Brand with Future-Ready Potential

In a time when smart investors are prioritising experience, lifestyle, and security, the ELLE Resort & Beach Club in Bali delivers all three — wrapped in a globally admired, design-forward package.

Backed by:

• A brand with decades of equity

• A location with year-round demand

• A model with proven returns and low entry barriers

• And the emotional appeal that drives consistent bookings

…it’s clear that this is more than a property investment. It’s a chance to own a piece of a legacy brand — and earn from it, year after year.

If you’re ready to move beyond ordinary investing and align your capital with something that reflects both your values and your goals — this opportunity is waiting.

Discover money management investment secrets and more information on the ins and outs of Bali property investment by accessing our educational video content.

Head to our main website to get started: balipropertyinvestment.com.au